SEO is usually the first thing that comes to mind when discussing anything related to digital marketing. With most online businesses operating at the mercy of Google and other major search engines, SEO is the art of optimizing your content to ensure that your website is featured as a top result when relevant keywords are searched. After all, 75 percent of users never visit the second page of search engines, so refining your SEO strategy is crucial if you want to generate more business from online searches.