SEM is one of the more effective marketing methods in the B2B space and aims to optimize the brand presence and conversions of a business using paid methods. In other words, SEM earns traffic by purchasing ads on commonly used SEM services like Bing Ads and Google AdWords. These paid ads are almost indistinguishable from organic search results in Google, with the exception of the “Ad” label. They appear at the very top of the page before you even have a chance to scroll through organic results, giving you instant visibility and brand awareness.