While the terms digital marketing, internet marketing, online marketing and e-marketing are used interchangeably, digital marketing is what’s most often used today.
So exactly what is digital marketing? In practice, digital marketing involves managing various forms of a business’ online presence such as websites, mobile apps, and social media company pages. This is in conjunction with online communication methods including search engine marketing, social media marketing, and email marketing. These techniques are used to support the objectives of growing your customer base and providing services to existing customers that help nurture the client-company relationship.